With her hair constantly at the mercy of curling irons, straighteners and blow dryers, Nicole Scherzinger relies on hydrating products to keep her hair healthy. And now, sheâ€™ll likely have a lot of them at her disposable: the singer and former X Factor judge is the newest face of Herbal Essences.
â€śItâ€™s amazing,â€ť she tells PEOPLE of the new gig. â€śI have a big grin on my face and Iâ€™m glowing. Iâ€™m really proud to be partnered with this brand.â€ť
Though Scherzinger calls her â€śsuper-longâ€ť hair â€śstrong,â€ť she says itâ€™s often hard to take care of because it is subjected to so much heat styling. â€śI always have to change hairstyles, whether itâ€™s being on TV one minute to being on stage the next, then going to dinner or a meeting,â€ť she explains. â€śItâ€™s important to keep it hydrated, and use the right products to protect it from the heat.â€ť To that end, she credits Herbal Essencesâ€™ Hello Hydration, Hydralicious and Long Term Relationship with locking in moisture and preventing split ends.
When sheâ€™s enjoying a day off, Scherzinger generally gives her hair a break, letting it air dry before tossing it up in a bun. But sheâ€™s no styling amateur herself: the day of her Herbal Essences shoot, the singer was even giving her glam squad advice. â€śI know all the mousses, honey,â€ť she shares. â€śNormally people associate mousse with perms, but with this hair, are you kidding me?! Mousse equals volumizing.â€ť
Scherzinger will appear in Herbal Essencesâ€™ print ads as well as commercials â€” some of which will feature her music. â€śItâ€™s what Iâ€™ve worked so hard for my whole life,â€ť she says. â€śNot only to have music as my driving force, but to build my brand and be associated with products I believe in â€” those that are a direct reflection of who I am.â€ť