Sony Pictures Releasing GmbH and Telefónica Germany are currently planning what could very well be the biggest bash of a movie premiere. Some 7,000 fans will be able to see Men in Black 3 on May 14 in Berlin. Will Smith, Josh Brolin, Nicole Scherzinger and director Barry Sonnenfeld are expected to attend the 3D screening at the O2 World. All proceeds from the event will benefit Bambi Stiftung, the charitable foundation of publisher Hubert Burda, whose media holdings include over 250 magazines worldwide with almost 70 titles in its German home market.

Source: Film Journal International